This fall, eight university-based teams from around the state of Colorado participated in the third cohort of the Research to Market (R2M) accelerator program hosted by LAUNCHPAD, the startup support program at CSU Ventures.
The R2M program is modeled after the nationally recognized I-Corps programs at the National Science Foundation and the Department of Energy, utilizing the Lean Launchpad and Business Model Canvas methodologies to kick-start early stage start-ups and technologies. The R2M program is currently funded through CSU Ventures and the State of Colorado.
This program provides training and support from experienced entrepreneurs and industry experts to each team as they engage in an intensive customer discovery process. Teams participate in several webinars and two multiple-day in-person sessions over the course of seven weeks. The final day of the program culminates in capstone presentations highlighting lessons learned while completing 35 customer discovery interviews.
“Helping researchers listen to customer needs is key to launching a successful company. Once you clearly identify a market need for a product or service, the business strategy and methodology can begin to fall into place,” commented Steve Albers, Associate Director of LAUNCHPAD.
This fall the third cohort consisted of promising technologies from CSU and The Colorado School of Mines that wanted to assess their commercial potential. The eight teams included the following faculty inventors: Colorado State University – Garret Miyake (Chemistry), Jay Ham (Soil and Crop Sciences), Susan James (Mechanical Engineering), Ron Tjalkens (Toxicology), Tiezheng Tong (Civil and Environmental Engineering), Chris Ackerson (Chemistry), Tiana Magee (Biomedical Sciences); and Colorado School of Mines – Susanta Sarkar (Physics).
The Fall 2018 Instructors included: Tom Teynor, Founder and CEO of Divination Marketing; Sally Hatcher, Commercialization Academy Director, CU-Boulder, and Co-founder of Mbio Diagnostics; and Steve Albers, Associate Director of LAUNCHPAD, CTO and Co-Founder of Living Ink Technologies. The Program Team included Shelly Curtiss, Executive Director Colorado Cleantech Industries Association (CCIA), and Mary Austin, Partnerships Director CCIA. Program sessions were held at the Morgan Library, Colorado State University, Fort Collins.
For more information about R2M contact Steve Albers or call (970) 491-7100.