R2M WORKSHOP

LAUNCHPAD’s Research to Market (R2M) Workshop is a 5-week program intended to ensure product-market fit for each participating team. The R2M program will provide teams the tools to learn about their target market from the individuals that make up the market in question. Program participants gain information that refines their go to market strategy. This information allows the strategy to be based on knowledge gained from the customer, not assumed by the researcher. The R2M program leverages the Lean Launchpad and Business Model Canvas methodologies. These methodologies form the basis of curricula utilized by the Department of Energy’s “Energy I-Corps” program and the National Science Foundation’s “I-Corps” program, both nationally recognized as thought leaders in commercialization of cutting-edge science technologies.

New to the FY21 cohort, teams that excel during the program may be awarded one of two $15K prizes to continue this process beyond R2M.

The workshop is open to academic-based teams from across Colorado.  Teams from outside CSU will be invited by the LAUNCHPAD team on a per team basis.  Please note that for academic teams across the front range, this program is free to attend.

Good To Know

What are the Components of the Research to Market Workshop?

The five-week program combines core elements of NSF I-Corps Customer Discovery program and USDOE Energy I-Corps training into a unique program tailored to the specific needs of CSU and its partnering institutions.

In FY21, Each team must:

  • Attend virtual sessions on the following dates:
    • January 12, 13, 14, 15
    • January 20
    • January 28
    • February 4, 5
  • conduct 30+ customer interviews
  • Present your findings in pitch presentations

 

Which Individuals Comprise a Team?
Teams will be made up of at least two distinct members.    CSUV will work closely with each group to develop the team makeup.  

Teams are typically comprised of the following types of members:

Principal Investigator (PI): The technical lead and project manager based at the university is responsible for overall team management. A significant amount of the PI’s time should be committed to this project during the training period. Previous commercialization experience is not required.   Eligible candidates include: Professors, research associates, postdoctoral scholars, and graduate students.

Entrepreneurial Lead (EL): The Entrepreneurial Lead is expected to be the primary participant that leads the team through the customer discovery process.  The EL is expected to commit the most time towards the core training period and should expect to contribute the most to conducting customer interviews and developing the commercialization plan.  Eligible candidates include, but are not limited to, laboratory staff (beyond the PI), serial entrepreneurs, postdoctoral scholars, graduate students. 

Industry Mentor (IM):  CSUV’s partner, Innosphere has agreed to support the identification of Industry Mentors for each team.  CSUV, Innosphere, and each team will work together to find the right Industry Mentor.  Ideally, the Industry Mentor should be an experienced industry representative or entrepreneur with substantial sector expertise. He or she will be responsible for providing mentorship to the EL and PI through the learning experience. To ensure unbiased mentorship, the IM should not have a direct interest in the team’s technology or intellectual property. The IM provides direction and support but is not expected to do the day-to- day work. This role is a volunteer position.   

Support staff:  Additional support staff may be included, if needed, to successfully complete the R2M program.

What is the Time Commitment & Program Expectations?

The FY21 Research to Market Program is currently being moved to a fully virtual event.  Due to the flexibility inherent in virtual events, time commitments and program expectations will be shared directly with participants.  The expected agenda for the FY21 Cohort (Cohort 6) is as follows.

Research to Market Cohort 6 (FY21) Agenda

Previous Cohorts - Team Leadership
Team Leads are from CSU, unless otherwise noted

Cohort 5:  2019

  • Christian Puttlitz, Department of Mechanical Engineering
  • Charles Henry, Department of Chemistry
  • Gregg Dean, Department of Microbiology, Immunology and Pathology
  • Hua Yang, Department of Animal Sciences
  • Mostafa Yourdkhani, Department of Mechanical Engineering
  • Raj Khosla, Department of Soil & Crop Sciences
  • Steven Dow, Department of Clinical Sciences
  • Tod Clapp, Department of Biomedical Sciences
  • Thomas “Tod” Hansen, Department of Biomedical Sciences
  • Todd Bandhauer, Department of Mechanical Engineering
  • Vladyslav Cherpak, Department of Physics, University of Colorado
  • Anushree Chatterjee, Department of Chemical and Biological Engineering, University of Colorado
  • Prashant Nagpal, Department of Chemical and Biological Engineering, University of Colorado
  • Owen Hildreth, Department of Mechanical Engineering, Colorado School of Mines

Cohort 4:  2019

  • Andre Dozier, Research Scientist, Department of Civil and Environmental Engineering
  • Keith Paustian, University Distinguished Professor, Department of Soil & Crop Sciences
  • Greg Newman, Affiliate Faculty and Research Scientist, Natural Resource Ecology Lab; Director, Citsci.org
  • Joel Basken, Arpeggio Biosciences, University of Colorado
  • Nicholas Kellaris, Artemis, University of Colorado
  • Omer Tzang, Boulder Wavefront Shaping, University of Colorado
  • Grant Buckingham, Catamaran Labs, University of Colorado
  • Zach Newman, Octave Photonics, University of Colorado
  • Wei Tan, pGraft, University of Colorado
  • Greg Formosa, Robotic Endoscopy Solutions, University of Colorado
  • Majid Zamani, Safe Autonomy, University of Colorado
  • Alex Mulvaney, ShineOn, University of Colorado
  • Christopher Vargo, socialcontext.ai, University of Colorado
  • Cameron Dotts, Technical Universal Group, University of Colorado
  • Jeanne Barthold, Tissue Form, University of Colorado
  • Laila Marzall, TSM Microwave, University of Colorado

Cohort 3:  2018

  • Garret Miyake, Assistant Professor, Department of Chemistry
  • Jay Ham, Professor, Department of Soil and Crop Sciences
  • Susan James, Professor, Department of Mechanical Engineering
  • Ron Tjalkens, Professor, Department of Environmental and Radiological Health Sciences
  • Tiezheng Tong, Assistant Professor, Department of Civil and Environmental Engineering
  • Chris Ackerson, Associate Professor, Department of Chemistry
  • Tiana Magee, Assistant Professor, Department of Biomedical Sciences
  • Susanta K. Sarkar, Assistant Professor, Department of Physics, Colorado School of Mines

Cohort 2:  2018

  • Todd Bandhauer, Assistant Professor, Department of Mechanical Engineering
  • Elaine Carnevale, Professor, Department of Biomedical Sciences
  • Eugene Chen, Professor, Department of Chemistry
  • Seth Donahue, Associate Professor, Department of Mechanical Engineering
  • Amanda Guth, Assistant Professor, Department of Clinical Sciences
  • Ray Goodrich, Executive Director, Infectious Disease Research Center; Professor, Department of Microbiology, Immunology and Pathology; Board member and Secretary of PhotonPharma, Inc.
  • Susan Bailey, Professor, Department of Environmental and Radiological Health Sciences
  • Chris Snow, Professor, Department of Chemical and Biological Engineering
  • Jorge Rocca, Professor, Electrical and Computer Engineering
  • Carmen Menoni, Professor, Electrical and Computer Engineering

Cohort 1: 2017

  • Mark Schleiger & Thomas Reilly, Access Sensor Technologies
  • Arun Kota, Former Assistant Professor, Department of Mechanical Engineering
  • Asma Hanif, Research Associate, Department of Civil & Environmental Engineering
  • Todd Bandhauer, Assistant Professor, Department of Mechanical Engineering
  • Kyle Benne, Dan Macumber, Michael Leahey – National Renewable Energy Lab
  • Dane Christensen, Scott Carmichael, Rob Sewell – National Renewable Energy Lab
  • Michael Guarnieri, Calvin Henard, Bill Schafer – National Renewable Energy Lab
  • Calvin Mukarakate, Nolan Wilson, John Aikens – National Renewable Energy Lab
  • Susan Habas, Fred Baddour – National Renewable Energy Lab